Well apparently more than £440,000!
The vanity plate 'F1' has sold for more than £440,000 at auction, setting a new British record.
Businessman Afzal Khan, who owns Bradford tuning firm Khan Design - best known for doing inappropriate things with Range Rovers - smashed the previous record of £331,000 paid for the numberplate M1 just 18 months ago.
The F1 plate was first issued 104 years ago by the Essex Country Register of Motors. It was given back to the council in 1955, which used it most recently on a Volvo S80 owned by the county chairman. Although Formula One supremo Bernie Ecclestone and ex-F1 driver Eddie Irvine tried to acquire the plate at auction in 2005, they couldn't meet the reserve price.
Khan could, however. He paid Essex council £375,000 plus VAT for the plate - cash which will fund an advanced driver training programme for wayward Essexites.
The new British record pales into insignificance beside the world record price for a vanity plate. A Gulf businessman paid £3.5 million at an Abu Dhabi auction last year for the numberplate '5'. Even that figure is expected to be trounced when the United Arab Emirates numberplate '1' comes up for auction later this year.
Money. Sense. More than. Rearrange these words to form a closing line.