Drivers of red (and white) cars......They are the preferred colours of childless young people with an income of less than £8,000 per year. These people are likely to be smokers, unemployed and unable to hold down a long-term relationship. Experian classifies them as “among the poorest in all senses”.
Drivers of black and silver.....These colours are driven by a disproportionate amount of well educated, well informed top professionals: the sort of people who are hedonistic, self confident and enjoy international travel. Most work in the private sector and earn more than £50,000. They shop at Marks & Spencer and Waitrose and, of course, read The Sunday Times. The report concludes that they have “all the glittering prizes of a contemporary, wealthy, urban life”.